As this year comes to a close, so will we. When I started this adventure years ago I knew nothing about how to run a business. I knew I had a passion for photography and a talent for it, which I naively thought at the time was all you needed to be successful but as time goes on and as you learn and grow and make mistakes you realize the costs that go into running a legal and reputable business and you realize where your passion lies.
There are things like monthly insurance payments, software subscriptions for editing services, album design services, website fees, marketing fees, taxes, office supplies, education costs and not to forget the most important part of all, the equipment. Camera bodies, lenses, memory cards, hard drives, lighting, just to name a few – thousands and thousands of dollars spent. You also learn what you enjoy, what you don’t enjoy, and what matters most to you. After years of shooting engagements, weddings and posed family portraits I have learned a lot.
I have learned that what moves me and my passion for this business are things that are real. Moments that can never be had again. Genuine and candid captures of real life. I have learned that nothing can beat a hand held printed image. I have learned that photo albums are one of the sole things that people would choose to grab if their house was burning down. I have learned that it’s difficult to go into another direction when you’ve started somewhere else.
As I close this chapter of my life, a new one will be opened, a more genuine, more candid, real-life chapter, I hope. One where only honest moments are captured – messy breakfasts with toddlers, family time on the couch, crafts and dirty feet, rainy days spent at home, trips to the zoo. The little things that so many of us take for granted until they are gone and I want these moments to be able to be held, to be looked at, to be enjoyed and treasured – not hidden away in a file or an album on a social media site.
I am so thankful for each and every client that I have had, and every friend that I have made through all of these years. Each and every one of you helped me to grow, and to learn. I have watched so many of your families grow and it has been a honor and a privilege to be a part of it. Seriously. Watching you all with your families, and especially as my own kids get older, it has been hard not to realize that we never know when the last time something will happen and how important it is to capture the now. That has led me to where I am going and I am so grateful.
This page will remain and your galleries will remain. I hope that when the time comes for this new chapter to be unveiled that you will follow me along, and maybe even get some of your own real life, in the now, photographs taken of your own. Whether they are done by me, a friend, or another professional I just hope you’re inspired to think of these moments as the gifts they are and capture them.
There are so many small, wonderful and even not so wonderful moments that we don’t often think on, that can be taken from us in the blink of an eye. Unfortunately so many of us don’t realize until it’s too late that we would do anything to have them back. Capture them while you can.
To reach me while I’m in the in-between, you can email me at ALBallard2010@gmail.com
Much love to you all!